Thursday, July 23, 2009

Starbucks getting healthy?


Starbucks makes great coffee, but it's been a bit lacking in the food department. The food items sold at Starbucks are very average, contain too much sugar, artificial flavors and dyes. So the world's No. 1 coffee company is changing the food menu and is now offering healthier fare.

We'll see if it's an improvement. If any of our readers have tried the new foods, let us know what you think. Starbucks has a real opportunity to capitalize on the healthy-eating trend so this is a good strategy.

Starbucks has announced a new advertising campaign to go along with the food changes: "Real Food. Simply Delicious."

Reuters reports that Starbucks has changed 90% of its baked goods, with the new items including, salads, oatmeal and smoothies. Preservatives have been removed as much as possible, according to the news reports.

In Dallas outlets, Starbucks is experimenting with a healthier Frappuccino formula. I'm not so sure my Texas pals are into healthy eating, but we'll see how the new-fangled Fraps go over in the Lone Star State.

4 comments:

  1. You don't go to Starbucks for healthy eating. The only reason people go to Starbucks is to get an expensive cup of coffee, maybe meet someone to date and waste part of their day. If you can get an unhealthy coffee cake loaded with sugar and preservatives, it only enhances the Starbucks experience.

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  2. All the fat and sugar in the Starbucks products is what makes it all so good!

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  3. There are a lot of local coffee houses in our community that serve coffee and food that is as good, or better, than what Starbucks serves. Buy local. Shop local.

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  4. Do we really have to pay $3.65 for a cup of coffee? What is this world coming to?

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